The specifications say that this lamp emits 13.6 W of UVA and 3W of UVB. The remaining 284 W of VIS, NIR and IR of course generate a lot of heat. Nonetheless, the amount of UVA and UVB is far more than what we get from normal UV LED torches and UV CFLs. This is both good (for UV imaging) and bad (for our protection), and filtering out all that VIS is of course a main concern.

The spectrum of this lamp (blue line) shows several tall spikes (probably from Hg emission, although I did not check all of them) superposed on a roughly gaussian distribution centered around 630 nm. Therefore, the UVA emission is continuous (in the sense that there are no emission gaps) but uneven across the range. This means, in practice, that it is possible to use this source for spectroscopic measurements of transmission and reflection across all, or almost all, the UVA range, as long as you compensate in post-processing for the uneven emission (and this happens to be the purpose I had in mind). Reducing the heat and VIS to acceptable levels still remains a challenge, but it is feasible if one does not need high amounts of UV and/or large irradiated surfaces.
I threw in also a spectrum from a quartz xenon tube (red line), to show how different the two sources are. The xenon tube is of course a better UV source if your spectroscope can record a flash source, but the Osram Ultra Vitalux is so far the potentially most usable continuous source for UV and VIS I tested so far, without going for deuterium lamps.
PS - This lamp is not approved for suntanning in humans (it is mainly marketed for horse solariums and reptile enclosures). However, googling shows that some people use it for suntanning, as a cheaper alternative to solariums.